When running a business, it’s important to keep brand identity in mind. Your business’s brand can help attract new customers, build loyalty, and set you apart from the competition. Of course, establishing a company’s identity often starts with a crucial feature: the logo.
So, what makes a good logo? This question may seem simple, but the answer can be a bit complicated. That’s because there are many factors that you should consider when choosing a logo for your business. This is the first feature customers see when entering your store, visiting your website, or entering your office, and you’ll want to leave a lasting impression that will keep them coming back for more.
Are you unsure where to start when it comes to establishing your brand? We’re here to help. Let’s discuss the five most common principles of good logo design.
When learning about the principles of good logo design, it’s best to start with relevance. You’ll want to make sure that your logo is attractive to your target audience. For example, if you have a law firm, your target audience will likely be drawn to a serious, simple design. If you opt for a colorful or playful logo, your audience might get the wrong impression about your business or misinterpret your values.
Of course, it’s important to note that all great logos have a subjective nature. What might attract one customer might not appeal to another. Additionally, the types of designs you’re drawn to might be different from someone else’s. When push comes to shove, you’ll want to make sure that your logo appropriately reflects your product or service.
Every business wants its logo to be unique — however, you should also consider the power of simplicity. If you want to know what makes a good logo, many designers will likely tell you, “the simpler, the better.”
As a business owner, you don’t want to throw lots of information at your potential customers all at once. A logo that looks cluttered and overly complicated can end up doing exactly this and may be overwhelming.
Instead, you might want to opt for a design with lots of negative space, basic elements, or symmetry. Simple logos may seem underwhelming initially, but they’re often more likely to stick in customers’ minds, potentially boosting loyalty and brand recognition.
One of the top principles of good logo design is agelessness. Although it can be helpful to follow design trends to some degree, your logo should be able to have a long shelf life. Following trends too closely can end up dating your logo.
When it comes down to it, you’ll want to make sure the design is modern and follows a color scheme that you’ll be excited to use over and over again (and for many years to come). Many memorable logos, such as Coca-Cola, have a simple design with a recognizable color scheme.
As a business owner, you want your products or services to stand out from the others in your industry. The same should be true about your logo as well. When discussing what makes a good logo, originality and uniqueness must be mentioned. You won’t want your logo to look like a clone of a business you’re in close competition with, nor do you want a design that sticks to a standard mold for your industry.
Effective logos are distinct. This sense of individuality can appeal to potential customers and make your offerings or merchandise more memorable.
We’ve almost finished going over five of the most important principles of good logo design. There’s only one more worth mentioning: versatility. Great designs should look excellent and be recognizable on a wide range of mediums, including business cards, mugs, and T-shirts. It’s also best for the logo to be visible on black and white backgrounds.
When a designer creates your logo, they should have adaptability in mind. A design needs to be just as effective on a billboard as it is on the side of a ballpoint pen.
There are many principles of logo design to keep in mind. All-in-all, you’ll want to prioritize simplicity, originality, and timelessness while making sure the design speaks to your intended audience.
Now that you know what makes a good logo, it’s time to turn to a design team you can trust to meet your needs. This is where CP Richards Signs comes in. When we work with you to design a logo, our graphic designers will go above and beyond to create an eye-catching design befitting your industry. We specialize in everything from logo design to vehicle wraps and real estate signs in San Diego, CA.
Don’t hesitate to get in touch with us for your next project, whether that’s a custom sign or office logo wall design. Contact us today to learn more about our services!