Outdoor Lexington Green sign

How Do I Choose the Best Sign for My Company?

You Can Boost Business Quickly If You Choose Wisely

So you’ve started a new company or taken charge of an established business that needs effective promotion and advertising. How do you start? Great question. If you ask our team at C.P. Richards, we’ll tell you the first step is to attract attention. And there’s no better way to do that than with professional signage by C.P. Richards!

As you consider your options for the perfect business signs for your San Diego company, here are five important things to keep in mind:

1. Make a good first impression.

First things first: Where will you be placing your new sign? Basically, your sign is your calling card and often is the first thing potential customers lay their eyes on. So it’s important to make a great first impression. If your sign will be outside, be sure you choose one that will stand up to the elements. If it’s inside, be sure it’s clearly visible with clean, bold lettering that commands immediate attention.

2. Know the nature of your business.

Your sign should reflect who you are as a business. For example, if you run an investment firm or a financial business, you will want something very clean, sharp and business-like. This type of sign will differ greatly than one for a surf shop or a toy store—since these brands may allow for something more playful or trendy with illuminated channel letters or lighted lettering.

3. Don’t forget about visibility and size.

Consider where your clients will first see your sign. If you have a storefront window, you’ll want it to “pop” from the street. In this case, bigger is usually better. Our team will help you choose large, legible lettering that will grab the attention of passersby. For an indoor office space or an executive’s door, smaller lettering is often more appropriate.

4. Know your demographics.

It is critical to know your customer base prior to designing the perfect sign for your company. A little research goes a long way in developing a relevant business sign. Know your clients’ ages and incomes, consider your location and be aware of customer preferences. These details help as we assist you in designing the right signage.

5. Select the right material.

Once you determine your sign’s placement, we can help you settle on the proper material. Metal and acrylic are great options for both indoor and outdoor signage. While wood is pretty, it isn’t usually as durable for outdoor weather. From three-dimensional signs to cut stainless steel (An example can be seen in the background of this photo), our expert design team at C.P. Richards can give your business the perfect look.

Call Today To Update Your Signage Look!

Refreshing your company’s image or infusing fresh advertising into your business doesn’t need to be difficult. Call our design team at C.P. Richards Signs today for all of your sign printing needs in San Diego. We guarantee our signs will wow your customers day in and day out!

2 responses to “How Do I Choose the Best Sign for My Company?”

  1. Jesse Ford says:

    You make a great point that your signs should be relevant to your target audience. I know I’ve been turned off by poor aesthetics in a company’s signs before. Businesses should really put a focus on their signage and making it pop to their intended demographics.

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