When it comes to marketing your small business, there’s something to be said for turning heads. The biggest impact or first impression you can make on potential clients is a memorable logo or brand name—something that really grabs their attention. And what better way to highlight your brand than on something people see every single day—your vehicle!
For many small business owners, the best way to market their business is through vehicle branding. Just like memorable office suite signs can spotlight your company in a large office building, vehicle wraps can showcase your brand on the roads! In fact, according to the Outdoor Advertising Association of America, 95% of the population is reached through media they view while driving. Whether it’s billboards, road signs or car wraps, that’s an incredibly high percentage—and you can’t afford to miss out!
OK. You’ve opened a new business. Now, how do you get the word out? Simple. You call C.P. Richards Signs to wrap your vehicle and boost your advertising on the streets. After all, image is everything. And when you’re just starting out or even rebranding, you need to spread the news.
Here are 6 reasons why you should choose a truck wrap to do just that.
1. Your marketing will work nonstop.
When you wrap your vehicle, you are advertising 24/7—every time you’re driving on the roads or parked out in the community or in your lot. Potential customers’ eyes are drawn to your brand, which will cause them to remember you when they need the services you provide.
2. Vehicle wraps are cost-efficient.
When you wrap your vehicle, you pay upfront. There are no monthly fees or annual subscriptions. So, invest upfront and watch your marketing efforts soar!
3. You can reach different audiences.
Whether you realize it or not, mobile advertising reaches different audiences, too. Many times customers learn about advertisers on the radio while driving, but mobile marketing adds a visual to your brand—bringing greater awareness.
4. You’ll leave a lasting impression.
Reaching new customers on the streets makes your brand wrap unforgettable.
5. It’s the easiest marketing you’ll ever do.
Seriously. What could be easier than driving your wrapped truck around town to broaden awareness? It’s certainly easier than distributing fliers or making cold calls!
6. It puts you in the big leagues.
If you’re a smaller business, wrapping your vehicle puts you in the same league as larger franchises—giving you the same opportunities. It’s a cost-effective and simple way to level the playing field.
At C.P. Richards Signs, we can help enhance your brand and boost your business. We offer three options for vehicle wraps: