A building with a large banner along the front of it that reads, "Opening Soon."

Are Those Online Banner Deals REALLY Worth It?

4 Factors to Consider Before Hitting the ‘Order Now’ Button

So, you’re ready to purchase one or more banners for your business. Maybe you’ve realized that eye-catching banners can drive more traffic to your storefront—or even multiple locations. Perhaps you’re heading to a trade show and want to attract potential customers to your booth. Or maybe you’re planning a major announcement that deserves the banner treatment.

Whatever your goal, C.P. Richards Signs has more than 70 years of experience providing businesses with the amazing signs and banners they need for continued success. We’re experts at banner design and banner printing for San Diego and throughout California.

However, we realize, with so many sign companies to choose from in the San Diego area, finding the right company to design and print your banner can be overwhelming. Even worse, it can be really difficult to make apples-to-apples comparisons. As a result, that great deal you discover from an online merchant may not be as great as it sounds. When weighing your options, we urge you to consider the following:

1. Digital vs. screen printing. Years ago, screen printing on vinyl was all the rage because it was an industry advancement that made your sign project more affordable and versatile. Then, along came digital printing, which offers even greater opportunities for customization and flexibility while also providing superior quality. When considering those online deals, it’s important to ask what printing process is being used. At C.P. Richards, we highly recommend digital printing because it is so much more cost-effective.

2. Vinyl vs. vinyl. Yes, you read that right. Not all vinyl banner material is the same. It comes in different weights and different qualities. Lower quality vinyl means your banner will be flimsier, more lightweight and not as durable. It will deteriorate faster, fade easier and become ripped or torn quicker. Make sure to find out if an online merchant is using cheaper quality vinyl. The quality of vinyl affects the price.

3. Additional costs. Some merchants charge extra for certain products and services, such as grommets and hemming. Make sure you know what materials are included in the price—and what materials are not. At C.P. Richards, grommets and a sewn hem are included at no extra charge.

4. Installation. An improper or low-quality sign installation can compromise the integrity and effectiveness of even the most well-designed and fabricated sign. C.P. Richards can also provide you with a high-quality installation of your banner. Will the online company do that for you—and at what cost?

Once you’ve done your research, we’re convinced you’ll choose the team with the training, tools and expertise to provide you with a customized banner or banners that will not only meet your expectations, but exceed them—and that’s C.P. Richards.

Contact Us Today!

Ready to get started on your banner project? We’re excited to help! We’re also the team you can trust for real estate signs, window graphics, vehicle wraps and more. When your business needs exceptional signs and services, call us at 888.596.7446 or contact us through our website.

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